The story of my digital technology consultancy's brand and my new logo
I'm so happy to share the brand new logo for my digital consultancy, Keep it Human. It reflects my focus on the human beings who build digital products and services. And it visualizes my tagline, “Get your tech and your teams humming together.”
When I first saw the logo, presented to me among 3 other choices by the insanely talented Grace Yoon, I knew instantly it was the one. (“I knew the way you know about a good melon,” as said by one of the couples interviewed in When Harry Met Sally.)
The wave could represent so many things: the human voice, the word hum, a heartbeat, music. And all of them felt like what I want to convey with my brand and bring to my work with digital organizations and teams.
The key to successful digital innovation? Humans.
Emotional intelligence, human beings, and relationships are the center of my work because they are at the heart of your business.
I'll be rolling out the rest of Keep it Human's visual branding in the coming weeks, and I would love to know what you think.
Maura Charles is the founder of Keep it Human. As a Product Leadership Coach and Consultant, she is on a mission to help teams and organizations embrace human skills like communication and emotional intelligence in their ways of working.
She brings 25 years of experience as an editor, product manager, and digital business leader to bear on the challenges of building human-centered high-performing tech teams.
If you'd like to develop more human business and tech teams that hum together to drive results, check out Keep it Human and follow Maura Charles on LinkedIn.